MTDCNC Announces Strategic Partnership with Motor City Spindle


Tuesday 10 February 2026, 3:30:02 PM


MTDCNC is proud to announce a new strategic partnership with Motor City Spindle, bringing together two highly respected manufacturing media and marketing platforms with a shared goal: supporting some of the biggest and best-known manufacturing brands in the United States.

By joining forces, MTDCNC and Motor City Spindle will combine their audiences, reach, and expertise to create what is collectively one of the largest manufacturing-focused content and marketing networks in the world. The partnership marks a major step forward in strengthening MTDCNC’s presence across North America.

Expanding MTDCNC’s Reach in the USA

This collaboration significantly extends MTDCNC’s offering to customers operating in the US market. Manufacturers will benefit from broader exposure, stronger local representation, and access to a powerful mix of content creation and sales support.

Operating in both a sales and content creation role, Lauren Ladel and the Motor City Spindle team will work closely with MTDCNC to help accelerate brand growth across the United States. From video content and digital storytelling to campaign support and customer engagement, the partnership is designed to deliver real value to manufacturers looking to stand out.

Shared Vision, Shared Values

Speaking from Motor City, Lauren Ladel commented:

“This is such an exciting move. I’ve followed MTDCNC for years and always wanted to work with the team — and now it’s actually happening. The opportunity to collaborate and bring even more value to manufacturing brands in the US is something we’re incredibly passionate about.”

Joe Reynolds, Managing Director of MTDCNC, added:

“This partnership represents a fantastic opportunity for both companies. Together, we can offer our clients not only a full suite of creative and marketing services, but also an even broader global reach. It’s about helping manufacturers get seen, heard, and recognised on a much bigger stage.”

Looking Ahead

With aligned values, complementary strengths, and a shared commitment to showcasing the very best of manufacturing, the MTDCNC and Motor City Spindle partnership sets the stage for exciting new content, campaigns, and opportunities throughout the USA and beyond.

More updates and collaborative projects will be announced in the coming weeks — watch this space.



    Want to know more?

    Whether it's extra details on this article or information about MTD's services, fill in this form and we'll get back to you.

    Get the Latest Industry Insights


    Sign up to receive the latest news, insights, and exclusive content from the world of manufacturing — straight to your inbox.

    Sign up for exclusive news & offers

    Get updates, promotions and insights.

    Join Thousands of Professionals Staying Ahead with MTD

    Sign up to receive the latest videos, insights, and exclusive content from the world of manufacturing

    Let's Get You Connected