Mercedes-Benz India Strengthens Presence in Central India with New Luxury Showroom in Raipur!

Mercedes-Benz India has expanded its retail footprint in central India with the inauguration of a new luxury sales showroom in Raipur, Chhattisgarh, reinforcing its focus on deepening customer access in emerging premium markets. The newly opened City Star Raipur facility represents another milestone in the brand’s network expansion strategy, aimed at delivering world-class luxury experiences closer to customers beyond traditional metro cities.

The Raipur showroom has been launched in line with Mercedes-Benz India’s “Go to Customer” approach, which emphasizes proximity, personalization, and experiential retail. Under this strategy, the company is moving beyond a one-size-fits-all dealership format to create immersive environments tailored to local customer profiles. With growing demand for luxury vehicles in tier-2 and tier-3 cities, Raipur has emerged as an important market driven by rising incomes, infrastructure development, and a new generation of aspirational buyers.

Designed to reflect the brand’s global retail philosophy, the City Star showroom offers a refined and curated buying journey. Customers are guided through the Mercedes-Benz portfolio via personalized consultations rather than traditional transactional sales processes. The layout and design focus on comfort, exclusivity, and interaction, allowing buyers to engage more deeply with the brand, its technology, and its craftsmanship.

A key highlight of the facility is its dedicated Maybach Corner, showcasing Mercedes-Benz’s ultra-luxury offerings in an exclusive setting. In addition, the showroom features private and semi-private consultation zones, lifestyle-inspired design elements, and a dedicated delivery area that incorporates the brand’s signature Key Presenter concept. This approach transforms vehicle handover into a premium experience, reinforcing the emotional connection between customers and the brand at the point of delivery.

Commenting on the inauguration, Sunil Madhyani, Managing Director of City Star, noted that the Raipur showroom reflects a strong commitment to providing a luxury retail environment aligned with global Mercedes-Benz standards. He emphasized that the facility has been designed with a clear focus on high-end models, personalized customer engagement, and contemporary luxury amenities, all of which are expected to enhance the ownership journey for customers in the region.

Strategically located in Telibandha, a central and well-established commercial area of Raipur, the showroom benefits from excellent visibility and accessibility. The location serves a dense catchment of existing and potential luxury car buyers within a 3–5 km radius, making it well positioned to support both walk-in traffic and planned customer visits. The facility was completed in approximately seven months and spans a total area of 5,300 sq. ft., including a 3,500 sq. ft. covered showroom space. It also includes a dedicated vehicle delivery bay to support seamless handover operations.

The showroom is supported by a trained team of around 30 professionals handling sales, customer engagement, and relationship management. This local team plays a critical role in delivering the personalized service experience that Mercedes-Benz India is increasingly emphasizing as part of its long-term retail strategy.

With the launch of City Star Raipur, Mercedes-Benz India continues to strengthen its presence in high-potential regional markets, aligning its retail expansion with shifting luxury consumption patterns. The move underscores the brand’s confidence in India’s evolving premium automotive landscape and its commitment to offering consistent, high-quality luxury experiences across the country.