REGO-FIX AG, based in Switzerland, has announced the appointment of Cynthia Roesen as its new Group Marketing Director. Effective from January 1, 2026, Roesen is set to lead the company’s global marketing strategy, aiming to strengthen the REGO-FIX brand’s international presence and accelerate digital marketing initiatives.
Roesen brings a wealth of experience to the role, with several years spent in event, digital, and campaign marketing. Her in-depth understanding of legal and regulatory frameworks will be vital as she seeks to enhance collaboration and knowledge sharing within the organization. The goal is to ensure marketing activities are globally aligned while remaining locally relevant.
In her role, Roesen will focus on expanding the company’s digital footprint and driving innovative marketing strategies that resonate with a worldwide audience. Her leadership is expected to foster a more integrated marketing approach across the company’s operations.
REGO-FIX is renowned for its excellence in toolholding solutions, providing reliable and innovative products to the manufacturing sector. The company has consistently aimed to maintain a strong focus on quality and customer satisfaction. With Roesen at the helm of the marketing team, REGO-FIX is poised to continue its growth trajectory and reinforce its standing in the global market.
View more news from REGO-FIX Group
