Zeiss expands its investment in augmented reality by establishing an AR/VR Competence Center

ZEISS has acquired the shares of the joint venture tooz technologies, which was founded together with Deutsche Telekom in 2018. ZEISS is thereby responding to the large, growing market potential in the fields of augmented reality (AR) and virtual reality (VR) glasses.

Until now, each partner held 50% of the shares in the start-up, which develops high-tech optics in the area of augmented reality. ZEISS and Deutsche Telekom thereby pooled their expertise in the field of optics, optoelectronics and connectivity – three critical factors for realizing market-ready smart glasses. This has proved a success, as evidenced by the development of seamlessly integrated complete solutions for smart glasses over the past years.

Tooz, as the ZEISS Group’s AR/VR competence center, will autonomously drive the development and integration of optics for augmented reality devices. Tooz will eventually retrofit optical systems from other manufacturers of AR/VR optics with prescription lenses in order to place products with integrated prescriptions on worldwide markets.