TVS Apache Celebrates 6 Million Riders and 20 Years of Racing Excellence!

TVS Motor Company, a global leader in two- and three-wheeler manufacturing, is marking two major milestones for its premium motorcycle brand, TVS Apache: the 20th anniversary of the model and the trust of over 6 million customers globally. Over the last two decades, TVS Apache has built a legacy inspired by TVS Racing’s championship pedigree, combining cutting-edge racing technology with everyday performance, making it one of the fastest-growing sports motorcycle brands across more than 60 countries.

The journey of TVS Apache began in 2005 with the launch of the Apache 150, marking TVS Motor’s entry into the premium motorcycle segment. Backed by the rich heritage of 43 years of TVS Racing, the Apache series has steadily expanded its global footprint, especially in regions such as Asia, Latin America, Africa, and Europe. Countries like Bangladesh, Mexico, Colombia, and Italy have seen an increasing presence of the Apache brand, further enhancing its global appeal.

The TVS Apache series is known for its “Track to Road” philosophy, which has led to a direct transfer of race technology into everyday riding. Each Apache model reflects the innovations derived from racetrack learnings, ensuring superior control, precision, and performance. From its aggressive styling to its advanced engineering, Apache motorcycles cater not only to racing enthusiasts but also to everyday riders who appreciate the thrill and precision of racing-inspired engineering.

Sudarshan Venu, Managing Director of TVS Motor Company, expressed his appreciation, saying, “We are deeply grateful to the 6 million+ riders who have supported TVS Apache over the past 20 years. Apache’s continued success is a collective effort, driven by the passion of our engineers, designers, factory teams, dealers, and partners. We are committed to delivering unmatched performance, precision engineering, and cutting-edge racing technology to the next generation of riders.”

TVS Apache has redefined what it means to be a performance motorcycle, not just with its technology, but by fostering a strong community of riders. The Apache Owners Group (AOG), with over 300,000 members globally, has become an integral part of the Apache experience. This community shares a deep connection to the brand, participating in events, track days, and meet-ups. This bond between the brand and its riders has helped Apache maintain its rapid growth and success.

The introduction of factory-level customization through the Build-To-Order platform further strengthens the connection between Apache and its riders, giving them the freedom to personalize their bikes to their liking. Apache is no longer just a motorcycle; it has grown into a movement—one that celebrates racing culture, performance, and the spirit of adventure.

Looking ahead, Vimal Sumbly, Head – Premium Business at TVS Motor Company, added, “TVS Apache has always been at the forefront of premium motorcycling, driven by our vision of creating a brand rooted in racing excellence. Crossing the 6 million customer mark speaks to our pursuit of excellence, innovative spirit, and focus on delivering unforgettable experiences.”

TVS Apache continues to innovate and inspire riders by combining the thrills of racing with precision engineering. With these milestones, the brand is poised to continue its legacy and inspire a new generation of riders passionate about performance, speed, and precision.