Škoda Auto Volkswagen India Launches Bentley India, Expands Portfolio to Ultra-Luxury Segment!

Škoda Auto Volkswagen India Private Ltd (SAVWIPL) has taken a bold leap into the ultra-luxury automotive segment by officially adding Bentley to its brand portfolio. Effective 1 July 2025, SAVWIPL will handle import, distribution, and servicing of Bentley vehicles across India under a newly established entity—Bentley India. This move positions Bentley as the sixth marque under SAVWIPL’s growing umbrella, joining Volkswagen, Škoda, Audi, Porsche, and Lamborghini.

At the helm of this new chapter is Abbey Thomas, who will lead Bentley India’s strategic direction and retail network expansion. His extensive experience in the Indian automotive market makes him ideally suited to guide Bentley’s foray into a territory where demand for exclusivity, heritage, and ultra-premium experiences is on a rapid rise. SAVWIPL will retain full responsibility for marketing, sales, and after-sales operations, ensuring consistent service quality and brand alignment across all touchpoints.

To bring the essence of British luxury and craftsmanship to India’s Ultra High Net Worth Individuals (UHNI), Bentley India will launch three flagship dealerships in Mumbai, New Delhi, and Bengaluru. These hubs will deliver Bentley’s hallmark combination of performance, timeless design, and customisation to a clientele that expects nothing less than the extraordinary.

Piyush Arora, Managing Director and CEO of SAVWIPL, expressed pride in this milestone move, stating, “Welcoming Bentley into the SAVWIPL family is a proud milestone that completes our portfolio — from the precision of German engineering to the timeless elegance and unmatched performance of British craftsmanship. India’s appetite for uncompromising luxury is growing rapidly. Additionally, Abbey’s deep understanding of the Indian market makes him the ideal leader to steer Bentley India toward new milestones.”

The integration of Bentley into SAVWIPL’s operations comes at a time when India’s UHNI population is expanding rapidly, driving a surge in demand for personalized and prestigious automotive experiences. Jan Bures, Executive Director, Sales, Marketing and Digital at SAVWIPL, reinforced this sentiment, stating, “The ever-growing UHNI segment in India will benefit from this new association, and we, along with our new dealer partners, will ensure the best of luxury and performance for our customers.”

With Bentley India now part of its comprehensive brand portfolio, Škoda Auto Volkswagen India is uniquely positioned to cater to every segment of the Indian automotive market—from mass-market offerings to the absolute pinnacle of automotive luxury. This launch not only strengthens the group’s brand equity but also reflects the shifting dynamics of India’s luxury automobile landscape, where global icons like Bentley are finding a thriving audience.