Pricol and DOMINO SrI Forge Strategic Alliance to Deliver Next-Gen Two-Wheeler Control Systems Across India and Southeast Asia!

Pricol Limited, a leading Indian automotive technology supplier, has announced a significant strategic partnership with DOMINO SrI, the renowned Italian manufacturer of motorcycle control systems. This technology licensing agreement will pave the way for the co-development and local manufacturing of advanced handlebar control components—including switches, throttles, and electronic control systems—for the two-wheeler markets in India and Southeast Asia.

The collaboration combines DOMINO’s decades-long engineering expertise in high-performance control systems with Pricol’s strong regional presence and manufacturing capabilities. By leveraging each other’s core strengths, the partnership aims to introduce cutting-edge products tailored to local rider needs, offering OEMs in the region access to globally benchmarked solutions.

This alliance represents a major step in Pricol’s product diversification and global expansion strategy. It will not only enhance its two-wheeler product portfolio but also open up cross-border collaboration opportunities, particularly through DOMINO’s established aftermarket channels in Europe and North America.

Vikram Mohan, Managing Director of Pricol Limited, noted that the partnership marks a transformational milestone for the company. He emphasized that DOMINO’s world-class technological leadership complements Pricol’s deep understanding of regional consumer needs and robust manufacturing infrastructure, enabling the delivery of enhanced value to customers.

Federico Bertini, CEO of DOMINO SrI, shared that teaming up with Pricol aligns with DOMINO’s strategy to expand into fast-growing markets like India and Southeast Asia. He added that the collaboration would set a new benchmark for handlebar component systems, combining precision engineering with localized execution to serve OEMs and riders with superior performance and reliability.

Siddharth Manoharan, Group Director of Strategy at Pricol, described the collaboration as more than a product initiative—it reflects Pricol’s long-term vision to become a key player in handlebar component systems, complementing its well-established leadership in Driver Information Systems.

Founded in 1951, DOMINO SrI has evolved from a producer of mechanical levers to a pioneer in electronic control systems, with a product line that includes ride-by-wire throttles, quick shifters, grips, and advanced handlebar devices. The company is a trusted partner to Europe’s top motorcycle OEMs and maintains a strong presence in motorsport, where its innovations are rigorously tested by championship-winning teams.

Through this partnership, Pricol and DOMINO SrI are set to redefine the standard of handlebar technologies in the region, fueling innovation, expanding product reach, and delivering advanced solutions to meet the evolving expectations of two-wheeler OEMs and riders across India, Southeast Asia, and beyond.