Mercedes-Benz Expands Luxury Presence with New Showrooms in Agra and Faridabad, Reinforcing Commitment to Emerging Markets!

Mercedes-Benz India has officially unveiled new luxury facilities in Agra and Faridabad, marking a significant expansion in two critical markets. This move forms part of the brand’s ‘Go to Customer’ strategy and highlights its commitment to meeting the growing demand for luxury vehicles in emerging regions, specifically in Uttar Pradesh and Haryana. The new facilities aim to enhance accessibility and bring the world-renowned Mercedes-Benz experience closer to customers in these areas.

The newly inaugurated Prime Star Agra facility stands as a 32,000 sq. ft. luxury showroom and workshop, strategically located in the city’s automobile hub along NH-19. As the first of its kind in Agra, the facility offers an extensive lineup of Mercedes-Benz vehicles, including the ultra-luxurious Maybach S-Class. Designed to cater to the evolving tastes of an affluent customer base, it features an Exclusive Lounge, Ultra-Luxury Corner, Dedicated Handover Bay, and a state-of-the-art 180KW EV Fast Charger to meet the needs of modern electric vehicle owners.

Santosh Iyer, MD & CEO of Mercedes-Benz India, emphasized the importance of Agra in their expansion strategy, saying, “Agra is an important market with an affluent customer base and a growing demand for luxury vehicles. This new facility will enhance accessibility and bring our world-class products and services closer to customers in Agra and surrounding areas such as Mathura, Aligarh, Firozabad, Bareilly, Moradabad, and Etawah.”

Mercedes-Benz also inaugurated a new service facility in Faridabad, operated by T&T Motors. The sprawling 72,000 sq. ft. service center boasts a 147-ft facade and features 15 productive bays, 8 supporting bays, and a Premier Express Prime Service Bay, ensuring that service is completed within three hours. The facility has been designed with the customer’s comfort in mind, offering luxurious hospitality, private consultation areas, and an exclusive handover bay. Additionally, it is equipped with a 180KW Fast Charger, providing a seamless experience for electric vehicle owners.

Further cementing its presence in the northern region, Mercedes-Benz has revealed plans to open three more luxury facilities in Uttar Pradesh by the third quarter of 2025. With an existing presence in Lucknow, these new showrooms in Kanpur and Varanasi will allow Mercedes-Benz to tap into high-potential markets where the demand for luxury vehicles continues to rise. This expansion reinforces the company’s commitment to growing its footprint in India’s rapidly developing automotive sector.

The Prime Star Agra facility goes beyond traditional retail by integrating cutting-edge digital solutions with luxury experiences. Customers can enjoy personalized consultations, media-enhanced product showcases, and premium hospitality services. The facility also features a private consulting room equipped with digital presentation capabilities, a boutique shop offering exclusive Mercedes-Benz accessories, and a vehicle handover experience designed to create a personalized, digital-first customer journey. The Exclusive Lounge and Vehicle Display Area boast 8-screen media walls, further highlighting the brand’s ultra-luxury vehicles.

With over 125+ luxury touchpoints in more than 50 cities across India, Mercedes-Benz continues to reinforce its leadership in the premium automotive market. The company’s ongoing commitment to bringing world-class luxury experiences closer to its customers is a key factor in its success. As the demand for luxury vehicles rises in India, Mercedes-Benz remains dedicated to expanding its reach and offering innovative solutions to meet customer expectations.