Mahindra Tractors Marks 11 Years of NOVO Series with Next-Gen Farming Features!

Mahindra Tractors, part of the Mahindra Group and India’s largest tractor manufacturer, is celebrating 11 years of its flagship NOVO tractor series by introducing advanced upgrades that bring next-generation farming features to Indian fields. Designed for durability, performance, and fuel efficiency, the NOVO series has become a trusted partner for farmers across diverse applications. The range includes the NOVO 605 DI PS, NOVO 605 DI PP, NOVO 655 DI PP, and NOVO 755 DI PP, offered in both 2WD and 4WD variants.

To mark this milestone, Mahindra has introduced premium enhancements tailored to Indian agricultural conditions. These upgrades include Creeper Mode, mBoost technology, Smart Balancer Technology, and the MahaLIFT Hydraulics system with QLift. Available in tractors above 50 hp, these new features not only increase efficiency and productivity but also improve operator comfort. Adding to their appeal, the refreshed models will be available in a premium Metallic Red finish.

The Creeper Gear Mode enables operators to carry out precision farming tasks such as onion planting and banana mulching using specialized implements like rotavators. By allowing for ultra-low speeds, it minimizes crop damage while improving yields. Another breakthrough is the industry-first mBoost technology, which offers three distinct drive modes—Diesel Saver, Normal, and Power. With this feature, farmers can optimize fuel efficiency for routine operations, switch to balanced performance for general farming, or unlock maximum power for heavy-duty commercial applications, making the tractor more versatile than ever before.

Smart Balancer Technology is another major addition, reducing engine vibrations and noise to deliver a smoother, quieter ride. This is especially important for long working hours in the field, where operator comfort directly impacts productivity. Meanwhile, the next-generation MahaLIFT Hydraulics system delivers best-in-class lift capacity ranging from 2,700 to 2,900 kilograms. The system features the QLift button, which allows operators to control hydraulics seamlessly, making it easier to handle heavy implements with precision and efficiency.

In addition to mechanical improvements, Mahindra is also pushing the boundaries of digital farming with DigiSense technology. This smart connectivity feature allows farmers to remotely monitor their tractors through a smartphone. Farmers can track fuel consumption, acreage covered, trips made, and overall tractor performance in real time, enabling better decision-making and reduced operating costs.

Operator convenience has been another focus area in the NOVO tractor series. The flat platform design makes it easy for operators to move around, while factory-fitted features such as a fiber canopy, auxiliary valve, accessories, and a 4-way adjustable captain seat ensure comfort during long working hours. These enhancements reduce fatigue and enable farmers to operate efficiently, even in challenging conditions.

With the upgraded NOVO series, Mahindra Tractors continues to reinforce its reputation as a leader in agricultural machinery. By combining advanced technology, premium comfort, and operator-friendly features, the company is not only celebrating 11 years of NOVO’s legacy but also setting new benchmarks for the future of Indian farming. The series embodies Mahindra’s vision of empowering farmers with reliable, efficient, and innovative solutions that enhance productivity and profitability while supporting sustainable farming practices.