ICONICS Rebrands as Mitsubishi Electric Iconics Digital Solutions, Expanding Global Reach and Innovation!

In a significant move to solidify its role as a global leader in SCADA automation, digitalisation, and smart buildings software, ICONICS has officially rebranded as Mitsubishi Electric Iconics Digital Solutions (MEIDS). This rebranding marks the next phase of the company’s deep integration with Mitsubishi Electric, highlighting their shared commitment to advancing industrial automation and sustainable infrastructure solutions.

Mitsubishi Electric has been a key partner in ICONICS’ growth for over a decade, culminating in its full acquisition in 2019. The rebrand reflects the strong alignment between the two companies, reinforcing MEIDS as Mitsubishi Electric’s global platform for SCADA automation and digitalisation solutions. This transition combines ICONICS’ pioneering expertise with Mitsubishi Electric’s industrial and digital strengths, creating a powerful force in the global market.

Ted Hill, President & CEO of MEIDS, stated, “This is more than a name change—it’s a declaration of who we are and where we’re headed. Backed by Mitsubishi Electric’s global strength, we are poised to drive the future of industrial automation and smart infrastructure with even greater resources and innovation.”

The rebrand marks a shift from ICONICS’ legacy in SCADA to a broader focus on next-generation technologies and intelligent services. While retaining the trusted Iconics name, MEIDS now positions itself as a forward-looking entity, committed to delivering smarter, more sustainable digital solutions for industries worldwide.

MEIDS will continue to develop cutting-edge SCADA and digitalisation solutions, benefitting from Mitsubishi Electric’s extensive ecosystem in industrial automation, energy management, and intelligent infrastructure. The rebranding enhances MEIDS’ ability to offer world-class technology solutions, expanding its global reach and capabilities.

As part of this strategic evolution, MEIDS has already launched its flagship GENESIS platform (version 11), which brings enhanced capabilities to industries across the globe. Additionally, the company continues to release quarterly updates to its Intelligent Building Software Stack (IBSS), further enhancing its offerings in smart infrastructure.

The name change and strategic shift symbolize MEIDS’ deepening focus on driving the future of industrial digitalisation. With Mitsubishi Electric’s support, the company is well-positioned to provide smarter, more sustainable solutions that drive efficiency, innovation, and long-term impact across various industries. This transformation marks a new chapter in MEIDS’ journey as a global leader in SCADA automation, smart buildings, and digital solutions.