Hyundai Auto Canada Appoints Steve Flamand as New President and CEO!

Hyundai Auto Canada has announced the appointment of Steve Flamand as its new president and CEO, a significant leadership change that will guide the company’s strategic direction, innovation, and customer experience initiatives. Flamand, who has been with Hyundai since February 2018, brings over three decades of experience in the automotive industry, having held key leadership positions, most recently as Executive Director of Sales and Digital Strategy.

Flamand’s extensive background spans various aspects of the automotive sector, including manufacturing, labour relations, product marketing, quality assurance, corporate strategy, and sales. His experience across global markets—having worked in Canada, the U.S., Europe, South Korea, and China—provides him with a deep understanding of international markets and digital transformation strategies. He will now oversee both the Hyundai and Genesis brands in Canada, driving the company’s vision forward as it navigates the evolving landscape of electric vehicles (EVs), hybrids, and the increasing demand for customer convenience and transparency.

Flamand succeeds Don Romano, who led Hyundai Canada for over a decade and will now take on a new role leading Hyundai Australia and advising Hyundai Asia Pacific. Under Romano’s leadership, Hyundai Canada achieved record-breaking sales and market share, positioning it as the second-largest import brand in Canada and successfully launching Genesis as the country’s fastest-growing luxury brand. Flamand will continue this momentum, focusing on enhancing customer experience, digitalization, and future mobility solutions.

Flamand, originally from Blainville, Quebec, holds a Mechanical Engineering degree and an MBA from Queen’s University. He expressed his excitement about his new role, noting the honor of leading Hyundai and Genesis in Canada and reinforcing the brands’ leadership in technology and future mobility.