Hero MotoCorp and KRAFTON India Launch Groundbreaking ‘Phygital’ Collaboration for BGMI!

Hero MotoCorp, the world leader in motorcycle and scooter manufacturing, has joined hands with KRAFTON India, the publisher of the popular game Battlegrounds Mobile India (BGMI), in a pioneering collaboration aimed at blending the virtual world of gaming with the real-world excitement of motorcycling. This collaboration introduces a unique “phygital” (physical + digital) experience that will offer players an innovative combination of in-game content and exclusive motorcycle models.

The highlight of this collaboration is the integration of Hero MotoCorp’s top-performing motorcycles, the Xtreme 160R 4V and Xtreme 125R, into the BGMI game as playable vehicles. Starting from May 25, 2025, players will be able to ride these high-performance motorcycles within the game, experiencing the thrill of the Xtreme series as part of their digital adventure. The motorcycles will also feature exclusive designs inspired by their real-world counterparts, offering fans a chance to explore innovative, in-game vehicle features that mirror the performance and styling of Hero’s real-world models.

The collaboration doesn’t stop at virtual gaming. Hero MotoCorp will also bring BGMI-themed motorcycles to the real world, adorned with custom decals and designs. This allows players to take the excitement of gaming off-screen and into their daily lives by purchasing limited-edition Hero motorcycles that feature exclusive BGMI-themed designs.

Seddharth Merrotra, Head of Business Development and Partnerships at KRAFTON India, emphasized that the partnership goes beyond simple brand integration. “This is a milestone in how companies can authentically engage with gaming culture, creating real value for today’s connected generation,” he said. By combining the world of virtual mobility with real-world expression, KRAFTON India and Hero MotoCorp aim to create a bridge where the digital and physical worlds meet, giving players a tangible experience of the brand both in-game and on the road.

Ashutosh Varma, Chief Business Officer at Hero MotoCorp, added, “At Hero MotoCorp, we are always seeking innovative ways to engage with young, digital-first consumers. Our partnership with KRAFTON India represents a bold new step, blending the real and virtual worlds. This collaboration celebrates new-age passion, performance, and play, redefining the intersection of mobility and digital entertainment.”

Alongside the integration of Hero motorcycles, players can unlock exclusive Hero-themed gear, including a custom outfit, helmet, and backpack. These items will add a personal touch to the player’s in-game experience, further enhancing the immersive nature of the collaboration and allowing fans to live the brand within the gaming environment.

For Hero MotoCorp, this collaboration is a major entry into the digital ecosystem, embedding the brand into India’s rapidly growing gaming culture. It marks a significant step in expanding their presence in a market that has seen unprecedented growth and engagement in recent years.

For KRAFTON India, this partnership represents a further evolution of BGMI from just a game to a full-fledged lifestyle platform. With over 200 million downloads, BGMI has already established itself as one of the leading mobile games in India, and the addition of a brand like Hero MotoCorp takes it to a new level, turning the game into a cultural touchstone for digital-first enthusiasts.

Both Hero MotoCorp and KRAFTON India are pushing the boundaries of how brands can connect with their audiences. The partnership showcases the growing synergy between gaming and real-world industries, and with a focus on the younger, digitally-native consumer, it opens up new avenues for immersive engagement that have never been explored before. The collaboration provides a glimpse into the future, where mobility, gaming, and brand identity seamlessly intersect to create an unparalleled experience for consumers.

Hero MotoCorp’s entry into the digital realm with KRAFTON India paves the way for future collaborations in gaming, e-sports, and brand activations that will continue to reshape how businesses connect with consumers.