DPIIT Joint Secretary Inaugurates Isler’s Advanced Appliance Manufacturing Plant Backed by Häfele!

Isler Infra India Pvt Ltd, a rapidly emerging appliance manufacturing start-up supported by Häfele India, has inaugurated its cutting-edge production facility in Greater Noida. The ceremony was graced by Sanjiv Singh, Joint Secretary, Department for Promotion of Industry and Internal Trade (DPIIT), Government of India, underscoring the government’s continued focus on promoting local manufacturing and investment in high-value industrial infrastructure.

Spread across 30,000 square feet, the new facility marks Isler’s first large-scale manufacturing plant, equipped with automated production lines dedicated to built-in kitchen and home appliances, including hoods and hobs. The company also plans to expand its portfolio to microwave ovens, dishwashers, and advanced home solutions, reinforcing its commitment to innovation and self-reliance under the Make in India initiative.

Designed with sustainability and operational efficiency at its core, the plant is expected to play a pivotal role in strengthening India’s domestic appliance manufacturing ecosystem while creating new employment opportunities.

Speaking at the inauguration, Sanjiv Singh remarked, “Isler’s manufacturing facility is a testament to what collaboration between government policy and private enterprise can achieve. This initiative not only reinforces India’s appliance manufacturing landscape but also serves as an inspiration for further investment, innovation, and Make-in-India-led growth. I congratulate Häfele and Isler for their contribution to India’s industrial advancement.”

Frank Schloeder, Managing Director, Häfele South Asia, highlighted the strategic intent behind the partnership: “Our investment in Isler reflects Häfele’s long-term vision of making India a global manufacturing hub. Together, we’re strengthening local supply chains, driving innovation, and delivering world-class quality rooted in Indian expertise.”

Pravesh Kumar, Co-Founder and CEO, Isler India, added, “The launch of this facility is a defining moment in our journey to build globally competitive appliances in India. With Häfele’s support and DPIIT’s encouragement, we aim to set new benchmarks in design precision, performance, and sustainability.”

Häfele India Pvt Ltd, a subsidiary of Häfele GmbH & Co KG, Germany, is a leader in interior and architectural solutions, offering an extensive portfolio of furniture fittings, lighting, architectural hardware, and premium home appliances. Through sustained investment in Indian manufacturing, Häfele continues to demonstrate its commitment to innovation, local value creation, and sustainable industrial growth.