Diageo has officially opened its new Guinness Open Gate Brewery in London, a £73 million investment that brings brewing back to Covent Garden. The facility, located at Old Brewer’s Yard, revitalizes a historic site that first produced beer over 300 years ago.
The brewery offers not only a working microbrewery but also a world-class visitor experience, catering to the over 20 million people who visit London annually. This development underscores Diageo’s commitment to investing in Great Britain’s hospitality and tourism sector, contributing to the local economy and preserving cultural heritage.
The brewery’s opening is set to create up to 250 new jobs in the region. Additionally, the venue will serve as the southern UK hub for Diageo’s award-winning Learning for Life program. This initiative provides free hospitality training, supporting individuals who aspire to build careers in the industry.
With this development, Diageo aims to foster both economic growth and community engagement, reinforcing the importance of the hospitality sector to the country’s economy. The new Guinness Open Gate Brewery is expected to be a significant attraction, enhancing the area’s tourism appeal and strengthening Diageo’s brand presence in the UK.
Diageo, a global leader in beverage alcohol with a collection of brands across spirits, beer, and wine, continues to demonstrate its dedication to industry innovation and community support. The new development in Covent Garden is poised to become a valuable addition to London’s rich and diverse cultural landscape.
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