Hurco Demo Deals Day 2025 a resounding success

Strong customer engagement and sales were reported at Hurco Europe’s annual Demo Deals Day, which took place on Thursday 2nd October 2025 at the company’s High Wycombe showroom and technical centre. In total, 39 visitors representing 22 companies attended the event, some of whom were undeterred by flight cancellations due to fog at Heathrow.

Customers were able to purchase ex-demonstration and used machines at heavily discounted prices. Savings of up to 20% off list price on selected models were on offer, due to the machine tool supplier clearing its demonstration area to make room for the arrival of next year’s new machine models ahead of the MACH exhibition in April 2026.

Demand was strong in the lead-up to the event, with several machines sold or reserved with deposits before the doors even opened. Among the most sought-after models that sold quickly were the 5-axis VMX42UDi and VMX30Ui, the latter fitted with a ProCobot Profeeder-X five-drawer system. The ever-popular VM10i and VM30i machining centres also attracted significant attention and were swiftly reserved.

Equally prominent were a selection of high-quality used machines, including two TMX10MYSi driven-tool lathes featuring a tool turret with Y-axis movement and a sub-spindle, one of which was sold during the event. An immaculate, low-spindle-hour VM10Ui also found a new owner on the day.

Hurco’s asset finance partner, Industrial Equipment Finance, was on-site to assist customers during the event. The firm worked closely with a new business start-up to create a flexible financing solution and provided valuable guidance for companies approaching their financial year-end.

David Waghorn, managing director of Hurco Europe commented, “With 100% capital allowances still available for new machinery purchases, investing now offers businesses an opportunity for substantial corporation tax savings in the current fiscal year.”

Following the resounding success of the Demo Deals Day, Hurco is already looking ahead to its forthcoming events. They include its Christmas Open House & Supplier Village, Tuesday 2nd and Wednesday 3rd December 2025, the Southern Manufacturing & Electronics 2026 show in Farnborough, 3rd to 5th February, and MACH 2026, to be held from 20th to 24th April at the NEC.