The importance of brand awareness in the post COVID-19 world

Since the outbreak of COVID-19, we have all had our efforts directed towards the health and safety of our staff and customers. However, with these changes hitting demand for many businesses. Brand identify and awareness is more key than ever. To make an impact and generate those all-important leads during 2020 and beyond, it’s essential to ensure that your company and your products and services are presented in the best way possible. And this includes your staff…… and their clothing.

All interactions that customers have with your brand, be they physical or virtual, cause those customers to develop opinions about your company, and staff are very much part of this. Untidy staff, who seem to have no link to your company, could immediately put customers off, so it’s important to get it right. With staff working from home, or many staff on business
premises having to wear PPE, it’s now even easier to lose your brand identity but MyWorkwear are available to help.

This time is a great opportunity to review your workwear and uniform to ensure it is appropriate for 2020. With the individual on the Zoom call, or the mask at the customer service desk, becoming the new face of your company, we can advise on the best ways to update and improve your workwear going forward. Virtual appointments allow you to gain advice, see products and ensure you have the right workwear to increase your brand awareness.

So MyWorkwear’s key tips for your staff clothing in 2020?

• Avoid mixed messages
• Create an integrated appearance – even with remote communication
• Don’t hide your branding because of new regulations
• Be creative….. PPE can be on-brand too
• Allow your company to stand out and make an impression, for all the right reasons!