Does it really matter if a machine is faster and more powerful?


Monday 11 May 2026, 4:00:00 PM


“You don’t want technology for technology’s sake. You want the right technology at the right price to make it competitive.”

That’s the philosophy behind SNK’s approach – not just offering a range of machines but adapting and tuning them to best suit each customer’s needs. Because sometimes, dialing back performance slightly can significantly reduce cost and make the final part far more competitive.

Find out more in this conversation with Paul Jones of MTDCNC and Simon Burrows of SHIN NIPPON KOKI CO., LTD. to see how this company is rethinking machine tool value.



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