Norton Motorcycles Gears Up for Global Expansion with Six New Models
Norton Motorcycles is accelerating into a bold new chapter, announcing plans to launch six new models over the next two years. The iconic British brand, now under the stewardship of TVS Motor Company, is preparing to reassert its presence on the global stage with an ambitious product rollout and renewed focus on international growth.
Leading this new era is the first all-new Norton motorcycle developed entirely under TVS ownership, which is set to be unveiled to the public by the end of 2025. While full details remain under wraps, industry insiders expect the global debut to take place at EICMA 2025, the world-renowned motorcycle trade show held each November in Milan, Italy.
This upcoming model marks a significant milestone in Norton’s rebirth. Since acquiring the historic brand in 2020, TVS Motor has committed over £100 million to its revival — a vision rooted in engineering excellence, manufacturing precision, and global ambition.
Central to this transformation is Norton’s state-of-the-art factory and global headquarters in Solihull, which officially opened in 2021. Spanning 73,000 square feet, the purpose-built facility integrates advanced production capabilities with modern R&D and quality control, and is capable of producing up to 8,000 motorcycles annually. It stands as a symbol of Norton’s intent: to blend the brand’s rich legacy with future-focused innovation.
The introduction of six new models signals Norton’s return as a serious contender in the premium motorcycle segment. While classic styling and heritage remain key parts of the Norton DNA, the brand’s latest chapter promises performance, reliability, and design aligned with global expectations.
As Norton looks to re-establish itself in core markets across Europe, Asia, and North America, this product offensive is just the beginning. Backed by TVS Motor — one of the world’s leading two-wheeler manufacturers — Norton now has the resources and scale to compete at the highest level.
For fans of the marque and motorcycling enthusiasts alike, the next two years promise a thrilling ride. Norton is back — and it’s not just about reviving a name; it’s about building a future.
