From the perspective of promoting new product lines and meeting the industry, MACH 2018 was a major success for Guhring. The Birmingham cutting tool manufacturer yielded lead generation that surpassed previous exhibitions with a high level of new business contacts collected. From a personnel perspective, MACH 2018 was the swansong exhibition for longstanding Managing Director Mike Dinsdale.
Mike Dinsdale has spent the last 39 years serving Guhring and the wider industry with distinction. On the penultimate day of the show, the MTA recognised this achievement by presenting Mike with a cake on the Guhring stand that said ‘with congratulations and thanks from the industry’. Presented by MTA President Geoff Bryant, who has also recently retired from Citizen, the presentation was an emotional occasion filled with tales of days gone by.
From a product perspective, the Guhring stand was filled with new products that were globally launched at EMO in 2017, many seen in the UK for the first time. Commenting on the show, Guhring National Sales Manager, Mr Dave Hudson said: “The show was excellent for us. We generated well over 500 sales leads and our range of micro tools from 0.5mm to 3mm proved particularly prominent. Everything from our end mills, drills, gun-drills, reamers and thread-mills were very popular whilst the new 104 and 106 Series for grooving, boring, broaching and threading and the three-fold interchangeable 305 system for external and internal machining also drew interest.”
“We also had ‘Spector’ on the stand; a robot built by the Robochallenge Team. This engineering marvel won the world title at the ‘King of Bots’ tournament in China in 2017. Another crowd puller was a high-end rifle. On a personal note, Mike Dinsdale has been a driving force behind Guhring for almost 40 years and as a company and a team, we cannot thank Mike or credit what he has given our business enough. Mike has been instrumental in building our business and brand; and with the completion of our new headquarters last May, Mike has set the foundation blocks for the next 40 years. Mike will be retiring later in the year and to see him networking with customers and staff at MACH with the same passion that has built the business, was a pleasure.”
