Seco Appoints Hanna Lye as Vice President of Brand, Marketing, and Communication!

Seco has announced the appointment of Hanna Lye as Vice President of Brand, Marketing, and Communication. Reporting directly to Seco’s President, Stefan Steenstrup, Lye will also join the Seco Management Group, where she will play a critical role in strengthening the company’s global brand presence.

Lye, who holds a Master’s degree in Business Administration from the University of Stockholm, brings a wealth of experience in strategic brand, marketing, and communication management. Her prior roles include serving as EVP Marketing and Communication at Epical, where she successfully launched a new brand to enhance competitive positioning and drive business growth. Lye has also held senior leadership roles at Ericsson, Telenor, and IBM, where she demonstrated her ability to implement impactful communication strategies.

In her new position at Seco, Lye will focus on developing and executing strategic marketing initiatives that strengthen the company’s brand identity. She will lead Seco’s global marketing function into the digital era, ensuring consistent branding across all communication channels.

Steenstrup expressed his confidence in Lye’s leadership, saying, “With her extensive background in leading communication and marketing teams, as well as her commitment to driving results, Hanna is a valuable addition to the team. Her knowledge and leadership will contribute significantly to our continued success.”