Kenilworth-based Whitehouse Machine Tools, the exclusive sales agent in Britain and Ireland for machine tools from Brother, Japan, announces a major expansion of its principal’s technology centre in Bad Homburg, near Frankfurt, Germany. The facility has been relocated to a new, 1,700 square metre premises on Steinmühlstraße, about 2.5 times the size of the original site, large enough to accommodate nearly the entire range of Brother’s SPEEDIO machining centres.
The strategically located facility represents a significant expansion of Brother’s European presence, providing an accessible hub for technical excellence and dealer collaboration, 25 minutes from Frankfurt Airport. The centre is designed to enhance sales, technical knowledge transfer and training, while showcasing a comprehensive lineup of the manufacturer’s latest 30-taper machines.
Visitors to the site can explore a wide variety of machine models, including high-torque variants and advanced systems such as the S700Xd2-5AX/100T offering automatic exchange of 100 tools. The facility offers an ideal opportunity for product demonstrations and allows potential customers to conduct time studies and test cuts across a variety of spindle specifications to ensure the perfect fit for their manufacturing needs.
In addition to its machine displays, the Frankfurt centre serves as a showroom for complex automated systems and integrated production solutions designed to eliminate waste and optimise efficiency. Professional service and maintenance training is conducted by customer service engineers and a dedicated seminar room is available for business meetings and in-depth technical discussions. The facility also features a Brother history zone, where visitors can learn about the company’s 110-year technological legacy through a display of historical products.
Peter Smith, Sales Director at Whitehouse Machine Tools, expressed his enthusiasm for the upgraded facility, noting that having such a comprehensive technical centre close by in Europe is significant for their operations.
He said, “Its proximity allows us to easily take potential customers to see nearly the entire range of the latest Brother machines.
“The centre provides an invaluable environment where existing and potential customers can learn directly from Brother’s technical experts regarding the latest machine developments.
“They will also be able to explore ancillary products and novel production techniques that can significantly enhance their manufacturing capabilities.”
He added that Whitehouse Machine Tools maintains its own showroom and technical facility in the UK to provide local support, time studies and demonstrations for customers across the UK and Ireland, and often collaborates with the Frankfurt centre for larger-scale European events.
