Platinum Tooling Announces New Manufacturers’ Representative Group in the Southeast!

Platinum Tooling, a leading importer and master distributor of live tools, angle heads, Swiss machine products, knurling tools and marking tools from international manufacturers, has appointed a new manufacturers’ representative firm to strengthen its presence in the Southeastern United States.

The company has partnered with Sellers Marketing, a Conway, South Carolina-based technical sales organization known for delivering cutting tools, workholding and toolholding solutions throughout the region. This strategic move is aimed at expanding Platinum Tooling’s reach while enhancing localized application support for customers across multiple industries.

Founded in 2014 as a technically focused firm staffed by engineers with job shop experience, Sellers Marketing has built its reputation on providing hands-on expertise and consultative sales support. The company’s growth has been driven in large part by the addition of Application Sales Engineers, who bring both field knowledge and practical manufacturing experience to customer engagements.

The Sellers Marketing team includes David Sellers, who oversees key accounts and Georgia; John Huggins, responsible for Western North Carolina and Tennessee; Justin Sellers, covering Maryland, Virginia and West Virginia; Lee Sellers, managing Northeastern Georgia, Eastern North Carolina and Eastern South Carolina; and John Paquette, serving Alabama. This geographically distributed structure enables comprehensive regional coverage while maintaining close relationships with local manufacturers.

According to company leadership, the Southeastern market represents a diverse industrial landscape. The region includes a broad mix of industries, with a strong presence of job shops and privately owned production facilities. This “mixed bag” of manufacturing operations requires flexible tooling solutions and strong technical support — areas where both Platinum Tooling and Sellers Marketing aim to deliver value.

Sellers emphasized that his firm engages all levels of the manufacturing channel, working with OEMs, distributors and end users alike. This broad channel approach aligns well with Platinum Tooling’s business model as a master distributor serving a wide network of partners and customers.

The addition of Platinum Tooling’s portfolio enhances Sellers Marketing’s existing offerings. By incorporating live tooling, angle heads, Swiss-type machine accessories and specialized knurling and marking tools, the firm expands the range of solutions available to its customers. Sellers noted that the diverse product lineup gives his engineers added confidence, providing more comprehensive options to address complex machining challenges.

For Platinum Tooling, the appointment reinforces its commitment to strengthening regional representation with technically capable partners. By aligning with a firm that prioritizes engineering support and application expertise, the company aims to ensure that customers in the Southeast receive both product access and knowledgeable guidance.

This partnership reflects a continued focus on delivering complete tooling solutions, combining global product sourcing with localized technical support to meet the evolving demands of modern manufacturing.