ProShop ERP Appoints Alison Hawkins as New CEO to Focus on Customer-Centric Growth!
By Ashutosh Arora
ProShop ERP, a leading provider of manufacturing management software, has announced the appointment of Alison Hawkins as its new CEO. Previously serving as the company’s Chief Operating Officer and Chief Financial Officer, Hawkins has been instrumental in driving transformative initiatives that enhanced operational alignment and customer success. Her leadership is expected to further propel ProShop’s mission to create innovative solutions tailored to the needs of manufacturers.
With Hawkins at the helm, ProShop is committed to deepening its customer-first approach. The company emphasizes that every product enhancement, feature, and strategic decision will prioritize the success and needs of its users. ProShop’s robust software platform will continue to evolve with this customer-centric philosophy, and the company plans to further strengthen its engagement with users by hosting regional events across North America. These events will provide hands-on learning experiences, real-world strategies, and peer-to-peer collaboration. The next educational event is scheduled for September 2025 in Chicago.
“We exist to serve our customers — it’s that simple,” said Hawkins. “We understand the responsibility that comes with being trusted with the operational heartbeat of a manufacturer’s business. Every interaction, whether it’s product improvement or support, is designed with the goal of helping our clients achieve greater success.”
During her tenure as COO and CFO, Hawkins played a key role in transforming ProShop’s operations and fostering customer success. She joins the founding team, including Paul Van Metre (Chief Evangelist), Kelsey Heikoop (Chairman of the Board), and Matt Carrico (Chief Architect), to reinforce ProShop’s customer-focused culture and drive the company’s innovation roadmap.
Paul Van Metre, ProShop’s Chief Evangelist, praised Hawkins’ leadership, saying, “Alison brings a relentless focus on customer value. She listens carefully, acts with purpose, and keeps the needs of our clients at the center of everything we do.”
Kelsey Heikoop, co-founder of ProShop, added, “Alison’s leadership will help us serve more manufacturers, more effectively, at every stage of their journey. Our customers don’t just use ProShop, they rely on it to grow.”
Matt Carrico, ProShop’s Chief Architect, highlighted Hawkins’ unique leadership style, noting, “Alison is a systems thinker and a servant leader. She understands that scaling responsibly means staying close to our customers and ensuring that our software solutions meet their evolving needs.”
With Hawkins now at the helm, ProShop is expanding its leadership team and reinforcing its commitment to providing manufacturing businesses with the tools they need to succeed.
