BMW Group Canada Dominates the 2025 Canadian International AutoShow!
By Ashutosh Arora
BMW Group Canada is set to make a monumental impact at the 2025 Canadian International AutoShow, transforming Level 600 of the Metro Toronto Convention Centre’s South Building into an immersive, M-themed showcase. This marks the first time a single automaker has fully taken over this prime space, creating a visually stunning and emotionally engaging “Level ///M” experience that celebrates the legacy, innovation, and sheer power of BMW M.
At the heart of this expansive exhibit is an impressive lineup of BMW’s latest vehicles, including the highly anticipated M5 Touring, making its Canadian debut. Alongside it, attendees will witness the all-new X3 M50 and the track-focused M4 CS, showcasing the next evolution of BMW’s performance-driven engineering. MINI Canada is also making a much-awaited return, unveiling its distinctive new product lineup on Level 700 of the South Building.
“BMW is going big this year,” said Jason Campbell, General Manager of the AutoShow, emphasizing that the brand’s dominant presence will captivate attendees. Jonathan Thomson, Director of Brand Management at BMW Group Canada, echoed the excitement, stating, “Our Experiential Marketing team has crafted an experience that can’t be missed and surely won’t be forgotten.”
Beyond its stunning display, BMW is offering exclusive test drive experiences at the roundabout on Level 500 at Bremner Blvd. Attendees will get behind the wheel of standout models, including:
✔ X3 M50 – The next-generation Sports Activity Vehicle
✔ i4 M50, i5 M60, and iX M60 – A lineup of award-winning electric M models
✔ MINI JCW 3-Door & MINI Countryman SE – The latest in dynamic driving excitement
BMW and MINI enthusiasts can capture unforgettable moments with a special photo opportunity and even enter a draw for a grand prize travel experience.
With electrifying performance, cutting-edge technology, and an unmatched brand presence, BMW Group Canada is making history at the 2025 Canadian International AutoShow.
