Aston Martin has announced the appointment of Andrea Baldi as its new chief commercial officer, further strengthening the company’s leadership team as it continues to expand its position within the ultra-luxury performance automotive sector.
Mr Baldi joins the Executive Committee of Aston Martin Lagonda and will oversee the company’s global commercial operations, bringing with him more than 25 years of experience within the automotive industry.
His career includes a decade with Ducati followed by 15 years at Lamborghini, where he held a number of senior international leadership positions across Europe, Asia Pacific and the United States.
Commenting on the appointment, Adrian Hallmark, chief executive officer of Aston Martin Lagonda, said: “Andrea is a highly accomplished international leader with deep luxury automotive expertise and a proven track record of building demand and driving performance. His perspective and experience will be invaluable as we continue to grow our global presence and deliver sustainable results.”
In his new position, Mr Baldi will be responsible for leading Aston Martin’s global commercial strategy, enhancing the company’s market presence and driving sustainable growth across all regions.
The appointment comes at a significant time for Aston Martin as the brand continues to focus on strengthening its ultra-luxury positioning, expanding customer engagement and delivering long-term commercial performance in key international markets.
