Our detailed plan for DMG MORI 2026 digital impact marketing

Service

Objective

MTDCNC proposes a schedule of activity across three distinct digital marketing campaigns for DMG MORI, designed to drive awareness, engagement, and ultimately business growth. The campaigns leverage a combination of video, photography, social media, web, and email channels to reach manufacturers effectively.

Service

Campaign 1: Open House September – Event Build-Up & Coverage

Objective:
To drive attendance for DMG MORI’s Open House in September, particularly in an IMTS year, positioning the event as a must-attend for manufacturers either in conjunction with or instead of IMTS.

Proposed Approach:

• 3 months of pre-event activity across social channels, email, and MTDCNC web platforms
• High-impact, advert-style content: “Don’t miss out” messaging
• Minimum 10 short-form adverts, each with a unique theme
• Filming potentially at the May 2026 Open House to capture testimonials and event energy
• Supporting imagery, blog content, and landing page creation for tracking engagement

Distribution:

• Weekly social media posts (LinkedIn, TikTok, Instagram, YouTube)
• Bi-weekly email campaigns
• Homepage banners on MTDCNC site
• Tracking via MTDCNC cockpit data system

Optional: Live stream on first day to encourage subsequent attendance

Costs:

• Filming & editing (3 days): $15,000
• Content distribution & management: $17,500

Service

Campaign 2: CMX & NLX Product Awareness

Objective:
Raise awareness of the CMX and NLX machines, highlighting affordability, accessibility, and suitability for manufacturers with mixed high- and low-value work.

Proposed Approach:

• Two long-form videos (one per series)
• High-impact short adverts derived from long-form content
• 12-month campaign with monthly activity, including newsletters, social posts, and email campaigns
• Dedicated landing pages per series with call-to-action forms

Distribution:

• MTDCNC social channels
• MTDCNC website with enhanced visibility on USA profile page
• Monthly email outreach

Costs:

• Filming (3 days together): $15,000
• Distribution & management: $22,000

Service

Campaign 3: Additive Manufacturing Education

Objective:
Position DMG MORI as a thought leader in additive manufacturing, using application-driven content to educate and inspire manufacturers.

Proposed Approach:

• Six long-form educational videos (one per month), each showcasing a specific application, process, and outcome
• Emphasis on applications rather than the machines themselves to capture attention and demonstrate innovation
• Campaign runs for 6 months, with each video featured individually

Distribution:

• Social media channels
• Dedicated landing page per application
• Email distribution to database
• Campaign collectively branded for recognition

Costs:

• Filming (3 days together): $15,000
• Distribution & management (6 months): $20,000

Service

Tracking & Reporting

All three campaigns will be tracked via MTDCNC’s cockpit data portal, providing DMG MORI with real-time insights into:

• Content engagement
• Landing page visits and form submissions
• Email campaign performance
• Overall reach and impact across channels

Service

Cost Summary

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Summary of Costs

Campaign	Filming & Editing	Distribution	Total
Open House September	$15,000	$17,500	$32,500
CMX & NLX	$15,000	$22,000	$37,000
Additive Manufacturing	$15,000	$20,000	$35,000

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Total Investment: $104,500