Palred Technologies’ pTron Expands Portfolio with Entry into Automotive Accessories!

Palred Technologies Limited has announced the entry of its consumer electronics brand pTron into the automotive accessories segment, marking a strategic expansion of its product portfolio. The company informed stock exchanges that pTron has launched a new range of in-car technology products aimed at enhancing convenience, connectivity, and everyday usability for vehicle owners.

The newly introduced products include portable car vacuum cleaners under the Neo Vac X1 and Neo Vac X2 models, along with a wireless CarPlay adapter branded Car Sync. Priced between ₹1,199 and ₹1,999, the products are positioned as affordable solutions for modern automotive needs. In line with pTron’s digital-first strategy, the range is currently available on Amazon India.

According to the company, the automotive accessories segment complements pTron’s existing focus on personal audio and mobile accessories, allowing the brand to address a wider set of consumer use cases beyond smartphones and wearables.

Commenting on the launch, Ameen Khwaja, Founder and Chief Executive Officer of pTron, said the move aligns with the brand’s philosophy of offering practical, affordable, and relevant technology solutions that cater to evolving consumer lifestyles.

Palred Technologies stated that the expansion into automotive accessories represents a broader diversification into lifestyle technology products with everyday utility. Incorporated in December 1999 and headquartered in Hyderabad, Telangana, Palred Technologies is a publicly listed Indian technology and e-commerce company.

Formerly known as Four Soft Technologies, the company was later rebranded as Palred Technologies and now operates across digital commerce and consumer electronics. Its product portfolio spans Bluetooth headsets and speakers, wired audio products, chargers, cables, smart wearables, power banks, computer accessories, and cameras. Palred also owns and operates e-commerce platforms such as ptron.in and LatestOne.com, with pTron emerging as one of its most recognized brands in India’s affordable lifestyle electronics space.