BLUM Surges Ahead in Measurement Technology Industry, Revealing Secrets to Significant Growth

Saturday 6 January 2024, 9:01:56 AM

In a groundbreaking achievement, BLUM-Novotest has successfully gained credible market share in the measurement technology industry, emerging as a global leader in optical and tactile production measurement technology for machine tools. With over 50 years of experience, the company’s remarkable journey has positioned it as a reliable partner to the global machine tool, automotive, and aerospace industries.

Global Network and Activities

Headquartered in Grünkraut, Germany, BLUM-Novotest operates with two manufacturing plants and boasts a global presence with 18 subsidiaries and over 25 system integrators. The company collaborates with machine tool manufacturers worldwide, emphasizing its commitment to technological innovation in measurement and testing.

Initiatives in Measurement Technology

BLUM-Novotest continually aligns itself with the evolving landscape of the machine tools industry, introducing cutting-edge technologies such as Digilog. This technology provides faster, highly accurate, and reliable measurements for tools and workpieces, contributing to increased productivity and enhanced quality.

Market Opportunities in India

With a significant presence in India for over 16 years, BLUM-Novotest has strategically positioned itself with offices in major industrial cities, including Bangalore, Pune, Delhi, Chennai, and Ahmedabad. Targeting diverse sectors like machine manufacturing, automotive, aerospace, and more, the company focuses on serving the Micro, Small, and Medium Enterprises (MSMEs) sector by optimizing investments and increasing productivity.

Marketing Strategy for India

BLUM-Novotest’s strategy for the Indian market is centered around customer-centricity, offering high-quality and reliable products with exceptional service. The company utilizes various platforms, including exhibitions, seminars, and electronic media, to reach customers and build trust through test-installations.

Contribution of R&D

The company’s vibrant Research and Development department plays a pivotal role in ensuring future-oriented product development that aligns with technological advancements in the manufacturing industry.

Quality Policy

BLUM-Novotest emphasizes high in-house production depth, modern production facilities, and the highest quality standards, certified according to DIN EN ISO 9001 & VDA 6.4. Their commitment to quality extends to the application and testing of Blum products in their own production.

Top-Line Product Range

BLUM-Novotest offers a range of top-tier products, including the DIGILOG technology, laser measuring systems, touch probes, and 3D inspection software, catering to diverse needs in CNC machining centers.

Strengths of Indian Measurement Technology Industry

The Indian manufacturing industry has successfully integrated measuring technology in line with global standards, presenting a significant opportunity for further expansion.

Global Perspective and Differentiating Factor

The global measurement technology industry is driven by factors such as production quality and control, repeatability and reproducibility, speed of manufacturing, and the implementation of Industry 4.0 and IoT. BLUM-Novotest’s R&D remains at the forefront of future technology requirements, differentiating itself through innovation.

Technological Trends Driving the Industry

Key factors such as manufacturing trends, IoT, and Industry 4.0 are driving the measurement technology industry. BLUM-Novotest’s Production Metrology Systems aim to address these trends by ensuring high levels of reproducibility and productivity.

Addressing Challenges and Future Plans

To meet the growing industry requirements, BLUM-Novotest plans to expand its network, reaching more customers through exhibitions, seminars, and electronic media to showcase and demonstrate its cutting-edge technologies.