https://cdn.mtdcnc.global/cnc/wp-content/uploads/2020/07/21144303/12-13-IMG_3963_RGB-scaled.jpg
    Machining

    Pushing business past the pre-Covid norm

    • By MTDCNC
    • July 16, 2020
    • 8 minute read

    After a somewhat quieter month in April for obvious reasons, both May and June have seen glimpses of recovery, businesses opening back up….and the MTD team back up to full strength. There were initial concerns of engineers being cautious about opening their doors, let alone allowing the MTD crew in – but that has rapidly become a distant memory and we’re back in full swing!

    During the lockdown, we noticed that we went from about 1600 visitors a day on the website to 1000, but this quickly bounced, as the shock dissipated, and the boredom started. The traffic then doubled to almost 2000 visitors a day in some instances. This also applied to YouTube, some of our videos were hitting 1000 watches within hours of release. I believe this is a trend that digital traffic will increase to all websites and social channels and I urge engineers and manufacturers to embrace this change. My reasoning behind this is simple. Research can be easy; engineers have realised two things:

    1. They know they need to be up to date on the best solutions for reducing operator intervention and increasing throughput, even more so now with social distancing in place and the need to be more competitive, as buyers look to cut costs. Quite simply, if you cannot move freely with travel restrictions and safety, why wouldn’t a business embrace the internet and do research safely and swiftly.

    2. Engineers don’t need to talk to every salesman, application engineer and company to compile a reasonable idea of what’s best for them. A mix between digital information and print media, perfectly combined by MTD can give engineers all they need when narrowing their search.

    What is the impact of this? Personally, I think its crucial to the survival of UK manufacturing. Engineers need to make the best of what they have and invest to get ahead of their competition, its survival of the fittest. Our intention is to harness this change and provide all the tools they need to be informed.

    Where is the downside? Well, much of the same will give more of the same result, as I was once told in sales. This key message applies to manufacturers of machinery, tooling and related equipment, as now is the time to adopt new ways of thinking, ensuring you are seen when the example above applies, and the engineer doesn’t pick up the phone.
    How often do engineers ring salesman and say, “I’ve seen ‘this machine’ online, I know it’s got a BT50 spindle and 1500mm X axis, you show it with the FANUC control but does it have a Siemens to?’’ I’m sure everyone has had this happen – the research is almost all done. On the flip side, imagine if it was someone else’s’ machine they saw first, you wouldn’t even know they were in the market, thus you’ll be hearing ‘nothing is happening, no one is buying’ – they are, they’ve just not found you…

    After the lockdown, it seems companies are chomping at the bit to get MTD through the door to show off what they’ve been doing for the NHS Ventilator Challenge or their switch to PPE production. For a lot of companies, that have remained open through the lockdown, it’s been business almost ‘as normal’ and plant and equipment have continued to flow during the COVID crisis.

    Now, there is a burning desire to re-engage with manufacturing and tell the world that everyone is back and open for business. Having come through the COVID crisis with just one client having to withhold payment due to cash flow issues, MTD has come out of this unprecedented period with more ideas, more clients, more requirements for our popular digital media; and now, more staff. Welcoming new customers and greater demand for digital marketing support, MTD has just recruited two further apprentices and another digital marketing executive – our growth continues.

    With the new MTD.network website now live, a new SwarfandChips platform imminent, our MTDCNC App just around the corner and a flourishing MTDMFG.com channel – there are now more marketing opportunities than ever. Dedicated to the manufacturing sector, MTDMFG.com saw over 200 live leads for involvement on the first day our new FactoryNow platform went live.
    The new App will give notifications of news stories, videos, product deals instantly, once preferences are selected. The new MTD Network website has a slight change in business dynamic with more to be revealed soon. Virtual showrooms are something else we’ve been working on for a while, we have the content, we just need to make it easy to access and view. I’m not 100% convinced by the virtual exhibition at the moment, as I still believe engineers like to touch and feel plant, especially if it’s in one place, like a MACH exhibition.

    ‘Live’ is a big part for us now too, this isn’t easy to get an audience and takes time, there is no quick fix to this, every Thursday we host a live program at 8pm discussing topics from the week and this is going well, you can find it on Facebook. Without question, the next big thing is podcasts. We’re delivering at least once a week and some are already being listened to 2000+ times. When accompanied by our Audiobook, this is a powerful tool to grasp the interest of engineers whilst they are on the move. Another platform outperforming industry rivals is the MTD Magazine. With an easy transition from print to digital, our readers can now listen to articles via the Audiobook.

    The team have also worked hard to deliver the right message to industry regarding working safely and practising the 2-metre safe distancing rules, which you will see in our latest round of videos. From a visitation perspective, the MTD team can also wear masks and gloves if/when requested by our clients. Equally important is the fact that we sanitise all our equipment before entering any factory.

    With events being cancelled and new products coming through, the need to promote new technology has been the linchpin of our digital growth. Equally, the promotion of stock equipment always happens when markets are squeezed – and at MTD, we have the best route to market for both of these. Whether it be cutting tools, tool holding and workholding, automation solutions, machine tools or even PPE – all these items fit perfectly on our channels, and when they need selling, there is no better place to be seen.

    Overcoming Challenges

    Whilst we are exiting the pandemic as a stronger business, we have had our challenges like everyone. During the lockdown, we used Zoom and Skype to communicate a daily news program which saw industry leaders join us for a conversation about the industry. This took off and I believe it cemented our position as the ‘Number 1’ news channel for manufacturing and general engineering in the UK. I am exceptionally proud of the team I have working for me, all of which took to working remotely easily and embraced change and the opportunity to reflect and innovate.

    But this didn’t all come easily. As a team, we’ve had to learn new things like everyone else. Challenges for MTD were producing shows remotely, overcoming challenges of Internet connection, streaming platforms and how to master Zoom, Teams and Skype. They may be challenges far from most people’s minds, but I’m sure a lot of businesses will relate, as homeworking has skyrocketed.

    I feel strongly that the UK needs to look at re-shoring, we are a clever bunch and we are skilful, but the recent pandemic exposed a lot of weaknesses. Through our channels, we will continue to communicate the message that it has never been more important for engineers to make stuff here in the UK.

    The experience has changed everybody’s attitudes to communication, no longer do we have to drive to Scotland for a meeting, even sales meetings can now be held remotely on occasions. I do feel that life will quickly return to normal and all these clouds will pass. My main worry is for the aerospace industry, holiday companies and hospitality businesses, as important as it is for us to holiday in the UK and spend money here to re-establish these companies, it’s also equally as important to jump on planes, go on holiday, visit our overseas suppliers and start where we left off.

    https://cdn.mtdcnc.global/cnc/wp-content/uploads/2020/07/21144303/12-13-IMG_3963_RGB-scaled.jpg

    Pushing business past the pre-Covid norm

    After a somewhat quieter month in April for obvious reasons, both May and June have seen glimpses of recovery, businesses opening back up….and the MTD team back up to full strength. There were initial concerns of engineers being cautious about opening their doors, let alone allowing the MTD crew in – but that has rapidly become a distant memory and we’re back in full swing!

    During the lockdown, we noticed that we went from about 1600 visitors a day on the website to 1000, but this quickly bounced, as the shock dissipated, and the boredom started. The traffic then doubled to almost 2000 visitors a day in some instances. This also applied to YouTube, some of our videos were hitting 1000 watches within hours of release. I believe this is a trend that digital traffic will increase to all websites and social channels and I urge engineers and manufacturers to embrace this change. My reasoning behind this is simple. Research can be easy; engineers have realised two things:

    1. They know they need to be up to date on the best solutions for reducing operator intervention and increasing throughput, even more so now with social distancing in place and the need to be more competitive, as buyers look to cut costs. Quite simply, if you cannot move freely with travel restrictions and safety, why wouldn’t a business embrace the internet and do research safely and swiftly.

    2. Engineers don’t need to talk to every salesman, application engineer and company to compile a reasonable idea of what’s best for them. A mix between digital information and print media, perfectly combined by MTD can give engineers all they need when narrowing their search.

    What is the impact of this? Personally, I think its crucial to the survival of UK manufacturing. Engineers need to make the best of what they have and invest to get ahead of their competition, its survival of the fittest. Our intention is to harness this change and provide all the tools they need to be informed.

    Where is the downside? Well, much of the same will give more of the same result, as I was once told in sales. This key message applies to manufacturers of machinery, tooling and related equipment, as now is the time to adopt new ways of thinking, ensuring you are seen when the example above applies, and the engineer doesn’t pick up the phone.
    How often do engineers ring salesman and say, “I’ve seen ‘this machine’ online, I know it’s got a BT50 spindle and 1500mm X axis, you show it with the FANUC control but does it have a Siemens to?’’ I’m sure everyone has had this happen – the research is almost all done. On the flip side, imagine if it was someone else’s’ machine they saw first, you wouldn’t even know they were in the market, thus you’ll be hearing ‘nothing is happening, no one is buying’ – they are, they’ve just not found you…

    After the lockdown, it seems companies are chomping at the bit to get MTD through the door to show off what they’ve been doing for the NHS Ventilator Challenge or their switch to PPE production. For a lot of companies, that have remained open through the lockdown, it’s been business almost ‘as normal’ and plant and equipment have continued to flow during the COVID crisis.

    Now, there is a burning desire to re-engage with manufacturing and tell the world that everyone is back and open for business. Having come through the COVID crisis with just one client having to withhold payment due to cash flow issues, MTD has come out of this unprecedented period with more ideas, more clients, more requirements for our popular digital media; and now, more staff. Welcoming new customers and greater demand for digital marketing support, MTD has just recruited two further apprentices and another digital marketing executive – our growth continues.

    With the new MTD.network website now live, a new SwarfandChips platform imminent, our MTDCNC App just around the corner and a flourishing MTDMFG.com channel – there are now more marketing opportunities than ever. Dedicated to the manufacturing sector, MTDMFG.com saw over 200 live leads for involvement on the first day our new FactoryNow platform went live.
    The new App will give notifications of news stories, videos, product deals instantly, once preferences are selected. The new MTD Network website has a slight change in business dynamic with more to be revealed soon. Virtual showrooms are something else we’ve been working on for a while, we have the content, we just need to make it easy to access and view. I’m not 100% convinced by the virtual exhibition at the moment, as I still believe engineers like to touch and feel plant, especially if it’s in one place, like a MACH exhibition.

    ‘Live’ is a big part for us now too, this isn’t easy to get an audience and takes time, there is no quick fix to this, every Thursday we host a live program at 8pm discussing topics from the week and this is going well, you can find it on Facebook. Without question, the next big thing is podcasts. We’re delivering at least once a week and some are already being listened to 2000+ times. When accompanied by our Audiobook, this is a powerful tool to grasp the interest of engineers whilst they are on the move. Another platform outperforming industry rivals is the MTD Magazine. With an easy transition from print to digital, our readers can now listen to articles via the Audiobook.

    The team have also worked hard to deliver the right message to industry regarding working safely and practising the 2-metre safe distancing rules, which you will see in our latest round of videos. From a visitation perspective, the MTD team can also wear masks and gloves if/when requested by our clients. Equally important is the fact that we sanitise all our equipment before entering any factory.

    With events being cancelled and new products coming through, the need to promote new technology has been the linchpin of our digital growth. Equally, the promotion of stock equipment always happens when markets are squeezed – and at MTD, we have the best route to market for both of these. Whether it be cutting tools, tool holding and workholding, automation solutions, machine tools or even PPE – all these items fit perfectly on our channels, and when they need selling, there is no better place to be seen.

    Overcoming Challenges

    Whilst we are exiting the pandemic as a stronger business, we have had our challenges like everyone. During the lockdown, we used Zoom and Skype to communicate a daily news program which saw industry leaders join us for a conversation about the industry. This took off and I believe it cemented our position as the ‘Number 1’ news channel for manufacturing and general engineering in the UK. I am exceptionally proud of the team I have working for me, all of which took to working remotely easily and embraced change and the opportunity to reflect and innovate.

    But this didn’t all come easily. As a team, we’ve had to learn new things like everyone else. Challenges for MTD were producing shows remotely, overcoming challenges of Internet connection, streaming platforms and how to master Zoom, Teams and Skype. They may be challenges far from most people’s minds, but I’m sure a lot of businesses will relate, as homeworking has skyrocketed.

    I feel strongly that the UK needs to look at re-shoring, we are a clever bunch and we are skilful, but the recent pandemic exposed a lot of weaknesses. Through our channels, we will continue to communicate the message that it has never been more important for engineers to make stuff here in the UK.

    The experience has changed everybody’s attitudes to communication, no longer do we have to drive to Scotland for a meeting, even sales meetings can now be held remotely on occasions. I do feel that life will quickly return to normal and all these clouds will pass. My main worry is for the aerospace industry, holiday companies and hospitality businesses, as important as it is for us to holiday in the UK and spend money here to re-establish these companies, it’s also equally as important to jump on planes, go on holiday, visit our overseas suppliers and start where we left off.